Creating Employee Ambassadors

Effective communicators continuously improve how employees receive and carry organizational messages to external audiences. Internal communication integrates feedback from staff to show responsiveness to indirect audiences. Well-informed employees serve as a front line force to reach stakeholders.

Employee ambassador programmes allow an organization to empower staff to share their work with others. They use personal networks to amplify the organization's presence with the public. Through informal and formal community outreach programmes, employees share experiences of working in the nuclear field.

The benefits of helping employees articulate their employer’s mission include:

• By sharing common ideas in consistent and complementary ways, nuclear organizations can ensure that family, friends and neighbours learn about nuclear science and technology from those working directly in the field.
• Strong communication tools and skills can improve lateral and vertical interaction among employees.
• Shared experience communicating about their jobs holds the potential to improve morale and develop a collaborative culture that will strengthen everyone’s day-to-day work.
• Training opportunities and planning exercises can reinforce the interpersonal skills and message discipline necessary for employee outreach to succeed. Often, one of the greatest barriers for employees is learning how to integrate their experience into the diverse activities of the larger organizations. Guiding principles and clear goals can help employees maximize the impact of ongoing communication activities while contributing themselves.