Written Communication

The internet has changed the communication landscape, providing a growing diversity of channels for reaching different audiences. However, many fundamentals remain unchanged – especially the need for well-crafted written material. Although many people have internet access, the population without access is larger.

Printed products such as fact sheets, brochures, booklets, reports and posters are, therefore, still of benefit, and part of the of communication apparatus required by an organization. These products can increase their effectiveness by offering photographs, infographics, charts, and statistics.

Investment in well-crafted printed material, written in clear, accurate, concise language with powerful visuals, pays off because it can be re-purposed for delivery by other channels. It also contributes to establishing the corporate profile of an organization. Any printed products should automatically be posted on the website.

Among some of the most important written communication materials are press releases, media advisories and alerts. Press releases should be published sparingly – only when there is newsworthy information of significance to announce, otherwise your press releases will lose value.

Media advisories are published to announce events, such as a news conference or a press opportunity for journalists.